THE INFLUENCE OF DIGITAL MARKETING, INFLUENCER MARKETING ON PURCHASE INTENTION THROUGH CONSUMER ATTITUDE MEDIATION (SURVEY OF GEN Z USERS OF SHOPEE APPLICATION IN SLEMAN DISTRICT)

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia.This study aims to examine the effect of digital Pain Management marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee application users in

Aim of study: This paper presents a mathematical modeling approach to redesign the reels of chickpea harvesters for harvest efficiency.Area of study: A prototype chickpea harvester was designed and evaluated on the Dooshan farm of the University of Kurdistan, Sanandaj, Iran.Material and methods: The strategy used for reducing harvesting losses deri

Personality has widely been documented to play an important role in the cognitive appraisal and stress processes.Emerging studies highlight the stress mindset as a new concept that could add to the understanding of individual differences in stress experiences.This study aimed to examine the relative contribution of Big Five personality dimensions a